Your Official Guide to eBay Holiday 2018

As your buyers gear up for the holidays, you can be the one to make their lives easier with the best deals on the best gifts for 2018.

In this playbook, we have everything you need to achieve maximum revenue potential, from our promotional calendar and coupon details to Toytopia, our digital hub of this season’s predicted best sellers, our official 2018 Toy Book (coming soon), trending item data and creatives that you can use to capture more eyes and more clicks this season.

What’s more: No need to wait on emails with downloadable pdfs for every campaign update. eBay Marketing moves fast, and now you can, too. We’ll continue to update this page with information as it’s made available so that you can rest assured you have every resource available to finish 2018 with a strong holiday season.


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WHEN

12/5 to 12/16

WHERE

https://www.ebay.com/rpp/december-dozen

WHAT

Check back every day as we count down 12 days of stellar deals.

CREATIVE

https://partnernetwork.ebay.com/epn-creatives


We’re pretty tight with ol’ Saint Nick, and this year we’re making millions of rare, retro and right-now gifts available for you to earn with in Toytopia: The ultimate online gift destination for 2018.


Our Under $10 page includes millions of fun stocking stuffers and gifts that ship for free with zero bidding required.

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Learn what shoppers are searching for, and use the intel to set up your campaigns for conversion.

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To keep your campaigns fresh with the newest creatives straight out of eBay Marketing, Browse the available downloadable images from our Creatives Gallery. Once you find an image you’d like to use, right click and select “Save as…” to download to your computer. When you upload it to your site, email template, social media or other channel, be sure to hyperlink it with your personalized tracking link. To create one easily outside of the portal, try our Smart Share Chrome extension.