Visual Social Channels Series: Facebook Live For Greater Engagement Makes Instant Communication Even Easier

Visual Social Channels Series: Facebook Live For Greater Engagement Makes Instant Communication Even Easier

In the quest to make communication even more immediate and personalized, Facebook’s live video option – Facebook Live – has taken off. On the surface, this feature allows anyone to publish live streaming videos directly to their account. But on a deeper level, Facebook Live provides an unprecedented opportunity to be more transparent and direct with your audience, build stronger connections, and establish yourself as an expert in your niche. So what are some basic rules for using this social media tool effectively? And what kinds of unique content can you provide for viewers?