One of our partners recently opened a thread on the EPN forum, asking, “If you had 10 minutes with John Toskey, what would you suggest?” In this episode of EPN TV, John addresses several of those topics.
In response to several questions about our policies when it comes to using EPN with Facebook, particularly as it relates to “boosted posts”, we would like to provide the following update:
Our policy still prohibits “Direct Linking”, meaning the act of sending users directly from links and ads served by ad networks to eBay’s sites. In other words, publishers who advertise on networks such as Google or Bing are not allowed to link and send users directly to eBay but instead must direct users to the publishers’ own sites or pages and only from there, via EPN links on those sites or pages, direct users to eBay (see the Code of Conduct, section II I). EPN has this rule in place to help ensure transparency on the origin of traffic coming to eBay and to help preserve an intuitive and positive customer experience.
To up your affiliate marketing commissions, you need more traffic, so once you know your audience, you can hone in on the content that’s most relevant to them — and what will move them to click through and buy your eBay product recommendations. In this second installation of a three-part series, we bring you some brilliant ideas from internet innovator, blogging expert and owner of several seven-figure online businesses, Syed Balkhi, from his recent presentation on increasing blog/website traffic at Social Media Marketing World. Today’s post focuses on how to create winning content that works – and converts.
Award-winning founder of several seven-figure online businesses, Syed Balkhi, recently presented his strategies to increase blog/website traffic at Social Media Marketing World. Considering his sites generate more than 400 million page views per year, we’re thrilled to bring you the highlights of and insights inspired by his riveting presentation – including a number of great free resources – to help you build your website or blog traffic. This is the first in a three-part series about how critical identifying your target audience is to ramping up your traffic.
If you were hit by Google’s “Fred” update or are just concerned that a future algorithm update will decimate your traffic, then take action now to ensure your site provides a high quality experience to the user. In Part 1 of our focus on Fred, we talked about ads and links, and how it’s critical to use them in ways that add value and depth to the user experience.
It’s been a bit over a month – since March 8th – since Google launched its (still unconfirmed) ranking algorithm update, “Fred.” Designed to favor websites that put a positive user experience over getting favorable search results, among the hardest hit are sites that Google deems as too ad-heavy and/or that offer low value content. The drop in traffic directed to such sites, which includes many affiliate marketing websites, has been reported to be anywhere from 50% to 90%.
In her recent Social Media Marketing World 2017 presentation, Shama Hyder, visionary digital strategist, acclaimed international keynote speaker, and bestselling author of “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age,” mapped out how to use social media to evolve your audience from strangers to consumers of your content and finally to brand enthusiasts. The following takeaway tips will help you devise digital strategies to achieve specific business goals throughout the customer life cycle.