If you were hit by Google’s “Fred” update or are just concerned that a future algorithm update will decimate your traffic, then take action now to ensure your site provides a high quality experience to the user. In Part 1 of our focus on Fred, we talked about ads and links, and how it’s critical to use them in ways that add value and depth to the user experience.
It’s been a bit over a month – since March 8th – since Google launched its (still unconfirmed) ranking algorithm update, “Fred.” Designed to favor websites that put a positive user experience over getting favorable search results, among the hardest hit are sites that Google deems as too ad-heavy and/or that offer low value content. The drop in traffic directed to such sites, which includes many affiliate marketing websites, has been reported to be anywhere from 50% to 90%.
In her recent Social Media Marketing World 2017 presentation, Shama Hyder, visionary digital strategist, acclaimed international keynote speaker, and bestselling author of “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age,” mapped out how to use social media to evolve your audience from strangers to consumers of your content and finally to brand enthusiasts. The following takeaway tips will help you devise digital strategies to achieve specific business goals throughout the customer life cycle.
Partners often ask us how they can increase their commission potential. One way to expand your reach is to make sure you’re appealing to a global audience. As John Toskey explains in this episode of EPN TV, since 57% of eBay’s revenue comes from outside the US, there is a big opportunity to drive buyers from around the world, while providing them with a highly relevant experience.
You already have plenty to do when it comes to planning, building and growing your affiliate marketing business, so we want to make it easy for you to succeed.
With a bevy of ways to add affiliate links to your website, blog, social posts, and/or e-mails, the following six EPN tools top our list of the best ways to get started. Use them individually or together to make instant impact and ensure that you’re maximizing your affiliate marketing efforts.
In the quest to make communication even more immediate and personalized, Facebook’s live video option – Facebook Live – has taken off. On the surface, this feature allows anyone to publish live streaming videos directly to their account. But on a deeper level, Facebook Live provides an unprecedented opportunity to be more transparent and direct with your audience, build stronger connections, and establish yourself as an expert in your niche. So what are some basic rules for using this social media tool effectively? And what kinds of unique content can you provide for viewers?
eBay has announced a set of new changes as part of its 2017 Spring Seller Update – several of which favorably affect our affiliate partners. In this episode of EPN TV, John Toskey highlights these updates.
In the fifth post in this series, we’re collecting and sharing stories about how some of our partners got their start in affiliate marketing. We asked members of our Insiders community how they began, how they learned what to do to be successful, and what they wish they’d known from the start. Here’s what they had to say…