eBay offers many different tools, widgets, banners and creatives to help affiliates run successful Internet marketing campaigns. With the new eBay Partner Network platform, we have added even more! Advanced Creatives – New!
One of the biggest things we heard from you was “give us more premium creatives!” So as part of the launch of eBay Partner Network, we’ve increased the number of rich media or flash ads and all the hot categories are represented. The new Creatives Generator tool in the “Tools” tab in the eBay Partner Network helps you dynamically filter the creatives by size and program and whether it is geo-targeted (see below). We have found rich-media banners like this have averaged up to a forty percent higher click-through rate over static banners.
Geo-targeting – New!
We know many of you have visitors to your sites from all over the world, so we now offer creatives that have the ability to identify the location of a user and redirect that user to a particular landing page most relevant to their location. For instance, if an affiliate with a blog about digital cameras that is read by people in the US and the UK puts a geo-targeted link on their page, the UK visitors that click on the link would go to www.ebay.co.uk, whilst US visitors would go to www.ebay.com. Sending users to the right site has been shown to increase conversion rates on eBay by up to 5 times!
To begin earning commission from your global traffic, select the geo-target button in the Creatives Generator or Link Generator Tools. You can find more information about geo-targeted tools in the user manual in the help section of eBay Partner Network.