Special Business Model Forms Best Practices

Hello Partners, We thought it would be helpful to send along some tips and best practices when filling out the special business model forms. Please note that you only need to submit a special business model form if you fall under the following business models: Loyalty & Incentive, Downloadable Software, Electronic Communications and Other. If you promote eBay through banner ads or text links on your blog or website, and do no special tactics to drive traffic to your site other than SEO/SEM, you do not need to fill out a special business model form.

If you fall under a special business model category and need to submit a form for approval, please be sure to include as much information on your business model as possible. Here are some examples for each category:

          • Loyalty & Incentive                     o Include your URL.                     o Be specific about what exactly the incentive is. If cash back, please include how much is                           given back and how the payment is made. If points, please include how many points and                             how the points can be redeemed.

          • Downloadable Software                     o Include the URL where the software can be downloaded, if applicable.                     o Include a thorough description of how the software works, with screenshots where                                     applicable.

          • Electronic Communications                     o Please be very specific about how your e-mail list is generated.                     o Send all details of how you are compliant with CAN-SPAM.

          • Other                     o Include as much information as possible so that we can review your business model.

If we do not have enough information about your business model to do a thorough review, we will not be able to approve your application. Please be sure to answer all questions with as much detail as you can.

Thank you,

The eBay Partner Network Team