eBay Partner Network Best Practices

With Quality Click Pricing, it’s more important than ever for you to continually optimize your traffic in order to maximize its quality and therefore your earnings.  As mentioned in an earlier post, we’re planning a series of blog posts to highlight best practices and give you tips on how you can improve your traffic quality.  A number of these posts are already live and we plan to post about one a week over the next few months.  The topics we plan to write about are below, and thanks to all those people who added ideas for topics on the discussion boards or as a comment on the blog.  This post will contain the links to all the educative articles as they are added, so it is probably a good idea to bookmark the page, so you can always easily find the whole series.

Topic

Status

Pick the right business model

 

Which business models & categories work best

Coming soon

How to choose a niche for your content site

Live - read article

Traffic sources

 

SEO - top tips from Wil Reynolds

Live – read, article 1, article 2, article 3

SEM - optimizing your keywords by eBay's internal team

Post 1 live - read.  More articles soon

Create a good user experience

 

How to develop interesting copy

Post 1 live -  read.  More articles soon

How to optimize copy for SEO

Coming soon

Offering services that shoppers want

Coming soon

How to use the eBay brand

Coming soon

Integrations

 

Which integrations work best?

Coming soon

Showing most relevant listings via API / Custom Banner

Live - read article

How to surface best value listings

Coming soon

Creative Optimisation

Coming soon

Landing page optimization

 

Geotargeting

Live - read article

Where do you send traffic from unsited countries?

Coming soon

Which landing page should you send traffic to?

Coming soon

Optimisation

 

Using Campaign Ids

Live - read article

Which metrics and reports should you use to optimise?

Live - read article

How to test new approaches and evaluate changes

Live - read article

Holiday planning

Coming early November