You may be asking yourself, what can I do to optimize my site to take advantage of the Holiday Shopping Season? Well, we’ve been gathering information from several teams here at eBay to give you an update on exactly what to expect and ways you can leverage these promotions. Starting in early November eBay is launching a targeted offline ad campaign across several channels including major TV networks, magazines and newspapers, and even in-mall digital display boards. The tagline of this campaign is: Come to think of it™, eBay. This is great news for affiliates, because you can expect a large brand campaign like this to help make your online marketing efforts even more successful. Keep an eye out for new creative with this promotional messaging that you can use. Now, let us fill you in on some exciting promotions happening on-site. There is an art and joy to thoughtful giving. This year eBay’s holiday message is refreshingly short and sweet: “Gift Thoughtfully.” No other gift source delivers a greater diversity of interesting, meaningful, and affordable gift ideas – a unique combination of selection, value and the greater good.
This holiday season eBay plans to strengthen merchandising around the most popular gift items for Him, Her, and the Kids. There’s even a great Holiday microsite at Holiday.eBay.com that you can direct your visitors to. This is a useful page as it’s a hub for finding gifts for all types of people, including a promotion that will run from November 27th – December 8th called the 12 Days of Deals. During this time one deal each day will be launched as a mystery deal, pulled from our holiday product hotlist. The 12 deals will focus on Tech, Toys, Home, and Media category items that are sure to make excellent gifts! We plan to rotate in new “skins” during this time for the Daily Deal live banners to reflect the 12 Days of Deals promotion. Also, check out our 2009 Holiday Hotlist for items shoppers can’t wait to get their hands on this holiday season!
We have updated our seasonal and World of Good creatives available for you to utilize to reinforce your Holiday messaging. You can find the seasonal creative in sizes 125x125, 120x600, 160x600, 234x60, 300x250, 468x60 and 728x90.
Good luck with your holiday promotions,
The eBay Partner Network Team