The importance of using the correct tool id

The tool id is the part of your eBay Partner Network tracking link that identifies which tool you are using to drive traffic, whether that be a creative, Custom Banner, Link Generator, RSS or API call.  Although the tool id is included in links or code created within the eBay Partner Network interface, recently we’ve noticed that many of you aren’t using the correct tool id and whilst having the wrong id won’t break your links, it is still important to provide the right one for two reasons: 1. The Tool/Creative report can be very useful, especially if you have many different banners or widgets on your site, as it will enable you to identify the tools that are performing best. You can find the report in the of the Reports tab in the eBay Partner Network interface. 2. The eBay Partner Network team use tool level data to help optimize existing tools and make better decisions about future tool and widget development.

To check if you are using the right tool id, take a look at your tracking link.  In the example below the tool id is highlighted in red.

http://rover.ebay.com/rover/1/707-53477-19255-0/1?campid=12345678&customid=87654321&toolid=10001&mpre=encrypted destination URL

The tool id should correspond to that of the relevant tool, banner or widget.  Therefore in the example above, the tool used is the Link Generator.  If you find that you are using the incorrect id, you should amend your tracking and insert the correct one from the table below this article.

If you are using the wrong tool id, we’d like to get feedback on when and why that has happened, so we’d be grateful if you let us know by commenting on this post.  This information will help us identify any issues and improve the product to make it easier for you to include the correct id.  We also know that many of you have custom-built solutions that combine multiple tools (for example, using multiple API calls to combine different data into one view for your users.) Please let us know if you think it would be helpful to have a separate Tool ID for a generic "Custom Tool" that you can use in these types of eBay integrations.

Thanks in advance for making the necessary changes to your links and your suggestions,

The eBay Partner Network team.

Category

Tool

Tool ID

Link

Link Generator

10001

API

PlaceOffer

10006

API

GetSearchResults

10007

API

GetProducts

10008

API

GetSearchResultsExpress

10009

API

GetCart

10010

API

SetCart

10011

API

FindItems

10012

API

FindItemsAdvanced

10013

API

FindPopularItems

10014

API

FindPopularSearches

10015

API

FindProducts

10016

API

FindReviewsAndGuides

10017

API

GetSingleItem

10018

API

GetMultipleIItem

10019

API

GetUserProfile

10020

API

GetMyWorld

10023

API

FindHalfProducts

10025

Widget

eBay ToGo

10003

Widget

Editor Kit

10004

Widget

RSS Generator

10005

Widget

Custom Banner - beta

10026

Widget

Relevance Ad

10028

Widget

Data Feeds

10029

Widget

Motors Widget

10030

NB – each banner has a different id, please visit the Creative Generator to find the correct one.