As you may already know, the Performance Marketing Association (formerly known as Performance Marketing Alliance) is an invaluable resource for news and information regarding the performance-based online marketing industry. The Performance Marketing Association (PMA) is a not for profit trade association that was founded in 2008 by leaders in the affiliate marketing industry and Will Martin-Gill of the eBay Partner Network has been on the association’s board since August 2009. It is the mission of the PMA to inform and advocate on behalf of performance marketers, along with share best practices, tools and information that will help cultivate and nurture their businesses. Industry News & Information
You can keep up with the latest topics such as the advertising tax issue and industry fraud discussions and more on both their Blog and News pages. Check back with the PMA website regularly to stay informed of relevant and time sensitive information.
Calendar of Events
Find a list of relevant events and conferences of relevance to affiliates on the PMA calendar of events. Events to consider attending in January:
Consumer Electronics Show (CES) January 7th - 10th Las Vegas http://www.cesweb.org/
Affiliate Summit West 2010 January 17th -22nd Las Vegas http://www.affiliatesummit.com
OMMA (Online Media/Marketing/Advertising) Social January 26th San Francisco http://www.mediapost.com/mediakit/index.cfm?ip=content&sc=70
OMMA Performance January 27th San Francisco http://www.mediapost.com/mediakit/index.cfm?ip=content&sc=81
LinkShare Symposium West January 28th San Francisco http://www.linkshare.com/events/
Check back soon for more information and updates, as Rebecca Madigan, Executive Director of the PMA, will be submitting a guest blog post in the near future.
Finally, in addition to working with the PMA in the US, eBay is also involved in the Affiliate Marketing Council, part of the IAB in the UK and the council’s chair, Matt Bailey, will be writing a guest blog post for us next week.
To your continued success,
The eBay Partner Network Team