Introducing Chad Wehrmaker and his thoughts on future of EPN

Hi all, Chad WehrmakerYou may have read last week that I’ll be taking on the role of head of the eBay Partner Network team globally. I’m deeply honored and excited to be given the opportunity to improve on what I think is already a good affiliate program.

A little background on me: I’ve been at eBay for more than six years and have been working in eCommerce for more than ten. I’ve worked in the affiliate industry since 2007, when I joined eBay Partner Network to build up the Network Quality team (before that I was part of eBay’s Natural Search team). In 2008, I assumed broader responsibility for business operations, including managing Analytics and Customer Support.

I am very proud of what we’ve accomplished as a team here at eBay Partner Network. All of you should know that there are a lot of people working hard here every day to make the network even better, and we have some exciting things planned for 2010 and beyond. Over the next couple of years, we’ll be very focused on empowering and enabling publishers, and the March 30th release was a sign of things to come.  Enhancements to the overall user interface, improved help content and a new landing page report were all part of this most recent release.  Our goal is to improve your ability to work with your campaigns, optimize your traffic and ultimately improve your results, and we have a number of new features planned to help make this easier for you.

We understand that some of the changes we’ve made since bringing our program in-house have affected the way many of you work with eBay. We’ve put more of an emphasis on quality, and this won’t change: paying for high quality traffic is the only way we can maintain a program of this size and reward the best publishers as much as possible for what they do. I know that for many of you, driving high-quality traffic to eBay means having to work harder to ensure you target the right people and really help them find the great deals they’re looking for. The team here appreciates your extra effort and we want you to know that we are dedicated to helping you succeed.

This year you can expect to see from us more investment in account management, online education and development of better tools. We’re confident that this will manifest itself in improved lines of communication, more information and improved technical solutions to allow you to make further strides in your business. Along these lines, please take the time to look over all of the great resources that we have on the blog. We will continue to use this medium as a way to help you succeed, so stay tuned for more news and education.

Finally, a healthy affiliate program requires that both merchant and affiliates work together to help each other become successful. As we move forward with these plans, we will continue to need your feedback and effort to help make this a rewarding program for everyone. I’m going to set up a thread on the discussion board in the next few days, which the team and I will be monitoring, so if you‘ve seen areas for improvement, let us know. And, of course, if you want to give us some positive feedback, please do so. We like hearing that too!

To all of you, whether you have been working with us over the years or are newer to the program, I’d like to say thanks for your dedication to eBay. Without you this program wouldn’t exist and we wouldn’t have the opportunities we have ahead of us today. I look forward to working with you all in the years ahead!