The globe is abuzz with FIFA fever, and it’s been an exciting Cup so far! The month-long soccer (or football, to the rest of the world) tournament is in full swing and there’s still time to score some extra revenue by creating a tie-in to some of the most sought after World Cup items found on eBay. With increased listings for soccer and World Cup during the first two weeks of the games, sellers are capitalizing on the attention brought to the event that only happens once every four years. Memorabilia, clothing and collectibles are hot, along with high-priced tickets to view the matches.
Whether watching the matches live or on television, spectators are no doubt familiar with vuvuzelas, the buzzing South African horns. These instruments weren’t even on our radar a month ago, but listings have skyrocketed since the games began. The same goes for the Adidas Jabulani, the World Cup 2010 Official Match Ball that has been used during all of the games.
With international audiences cheering on their favorite teams, bids and listings for the teams still in the hunt have been increasing as the games play out. Who knows what team will take home the cup, but if the competition was measured by eBay listings, USA and Mexico would be neck and neck, with Argentina and Germany following closely behind. Buyers also seem to have taken an interest in the host country, as items from South Africa – not limited to World Cup memorabilia – have surged since May.
Although defending champ Italy was favored over Slovakia with 6:1 odds, the underdog came out on top, unexpectedly knocking Team Italia out of contention. Italian fans might find a little bit of solace in knowing that their merchandise is much more popular with eBay users, with nearly 25 times as many items listed. However, if Slovakia continues to do well, listings may follow suit.
By keeping an eye on the games and thinking of ways to capitalize on the excitement of the World Cup and other current events, you’ll catch the attention of both current and new website visitors. And by tapping into the buzz, eBay affiliates should be able to score some financial GOOOOOOAAAAAAALS!!!!
The eBay Partner Network Team