Announcing Custom Banner Improvements

Hello, In our constant pursuit of making your life as a publisher easier, we are pleased to announce a change to the way Custom Banner handles keyword inputs. The change makes it possible to use a variety of operators to define your keyword input in greater detail, bringing it more into line with keyword searching functionality on the eBay site.

You can enter these operators and queries directly into the search box in the Custom Banner interface in eBay Partner Network, in line with the way regular keywords are input today:

Custom Banner_1 (Click on image for larger view)

The following table shows the operators and character punctuation that can be used in keyword queries, and the effects these inputs have:

Use Case Keyword

Description

Single Keyword

ipod

Returns items with the word "ipod"

Space between words

ipod iphone ipad

Applies eBay’s optimized keyword expansion algorithm. Return items using the following logic

Expansion type What it does Example

Keyword to keyword

Modifies your keyword query to search for either your original keyword, or a synonymous keyword from our dictionary

Searches for red shoes will return items that have the words red and either shoe or shoes in the title.

Keyword to category

Modifies your query to search for items that have a specific keyword in the title or live in a specific related category.

Searches for Harry Potter DVD will return items that have Harry Potter in the title and have either DVD in the title, or live in the DVDs category.

Keyword to item specifics

Modifies your query to search for items that have the keywords from the original query in the title, or have particular item specifics used in the item description.

A search for Nike Golf will return items that have golf in the title and either have Nike in the title, or have Brand=Nike specified in the item specifics section of the description.

Comma between words, no parentheses

ipod,iphone,ipad

Applies AND logic to multiple keywords.

Returns items with all the three words "ipod", "iphone" and “ipad” in any order.

Comma between words in parentheses

(ipod,iphone,ipad)

Applies OR logic to multiple keywords.

Returns items with either the word "ipod" or "iphone" or “ipad”

Minus ("-") sign before a word

ipod -case

Applies NOT logic to a single word.

Returns items with the word "ipod" but not "case".

Minus ("-") sign before a group of words in parentheses

ipod -(case,charger,mini)

Applies NOT logic to a group of words.

Returns Items with the word "ipod" but not "case", "charger" or "mini".

Asterisk ("*")

ipod*

Substitutes for one or more characters.

Returns items starting with the string "ipod" (e.g. – ipods).

Asterisk ("*")before a group of words in parentheses

ipod -(case*, batt*, cha*)

Applies NOT logic and substitutes for one or more characters to a group of words.

Returns items with the word ipod but not words starting with “case”, “batt”, “cha”.


If you decide to place your keyword query directly into the Custom Banner code instead of the interface, please make sure you encode it first. We recommend you to do this by using the tool located at http://www.w3schools.com/tags/ref_urlencode.asp.

Please note that the search is performed in the item title only, not in the description of items.

One last piece of advice: always start your keyword query as simply as possible, using either a single keyword or spaces between multiple keywords, and look at the results before applying further operators. eBay search is quite sophisticated and sometimes filters or expands the results automatically to deliver an optimal user experience.

We hope you find these new options useful.

The eBay Partner Network Team