Tell Us Your 2011 Mobile Plans & Win an iPad!

We know that Mobile is a hot topic for 2011 and we want to help our partners prepare to take advantage of this rising commerce trend. In order to best meet your needs, we need to better understand what you are currently doing in the Mobile space and what your plans are for the upcoming year. Please take this brief survey by January 31st and be entered for a chance to win an iPad! Why You Should Be Focusing on Mobile New to Mobile? Here’s some information to better understand why Mobile commerce is on the uprise and why you should be adding this strategy to your overall marketing mix:

  • Mobile commerce is expected to grow from $2.4 billion this year, which was double that of last year, to $23.4 billion by 2015, an 875% increase. (Coda Research Consultancy June 2010 & November 2010)
  • One in two consumers is more likely to purchase from retailers that have mobile-specific websites. (Supply & Demand of the Mobile Web for Retail, Brand Anywhere and Luth Research, November 2010)
  • 59% of consumers said they plan to use their mobile device for both shopping and planning celebrations during the holidays – the most regularly expected uses are searching for locations where they can buy a gift, and researching where the best prices are. (U.S. Mobile Consumer Briefing, Mobile Marketing Association, October 2010)
  • 64% of consumers will use their mobile device to plan ahead before going to a store during the holidays. (U.S. Mobile Consumer Briefing, Mobile Marketing Association, October 2010)
  • 13% plan to use their phone to actually pay for a gift during the holidays (U.S. Mobile Consumer Briefing, Mobile Marketing Association, October 2010)
  • Mobile is on track to eclipse the desktop in 2014 (The State of Mobile – US Mobile Media Landscape and Trends, ComScore, June 2010)
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  • Online retail and auction sites are among the top 20 content categories for active mobile users (The State of Mobile – US Mobile Media Landscape and Trends, ComScore, June 2010)

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Thank you for your completing our survey, we look forward to discussing Mobile in greater detail in 2011! The eBay Partner Network Team

Join the discussion on the eBay Partner Network boards about Mobile.