Bonus Promotion for Fashion, Electronics, and Motors Parts & Accessories Categories

eBay-Bonus-Verticals Help us get the word out on the new eBay shopping experiences in Fashion, Electronics, and Motors Parts & Accessories!

We’ve made it more exciting for buyers to discover great value on eBay, and now we’re making it more rewarding for you to promote these destinations through our Category Bonus Promotion.  During the months of February and March you’ll have the opportunity to earn extra cash for driving incremental revenue in these three categories.

Here's how it works:

  1. This promotion is open to both new and existing publishers on QCP in the U.S. Program.
  2. Publishers will earn a bonus on Winning Bid Revenue growth in the month of February and March 2011.  January 2011 performance will serve as the baseline for the 2-month promotion.  (Winning Bid Revenue is what eBay collects in seller fees on transactions.)
  3. The bonus calculation will be 50% of the total Winning Bid Revenue growth in each of the three categories for February compared to January, and March compared to January.
  4. The bonus applies to Winning Bid Revenue growth in any of the following categories (and subcategories):

Electronics - Electronics(293), Computers & Networking(58058), Cell Phones & PDAs(15032), Cameras & Photo(625)

Fashion - Clothing, Shoes & Accessories(11450), Health and Beauty(26395), Jewelry and Watches(281)

Motors Parts & Accessories - (6028) (excludes Vehicles)

Here’s an example:

In January, Publisher A drives $10,000 of Winning Bid Revenue in the Electronics category, $1,000 in Fashion, and $100 in Parts.  Then in February Publisher A drives $20,000 of Electronics Winning Bid Revenue, $2,000 in Fashion, and $200 in Parts, representing $11,100 in total growth.  Publisher A then earns 3 bonus payments: $5,000 for Electronics, $1,000 for Fashion, and $100 for Parts.  The calculation for March is also based on January data.

Jan WBidRev Feb WBidRev Feb WBidRev Growth Bonus Multiplier Bonus
Electronics $10,000 $20,000 $10,000 50% $5,000
Fashion $1,000 $2,000 $1,000 50% $500
Parts $100 $100 $0 50% $0
Total $11,100 $22,000 $11,000 50% $5,500

Hint: check your Category Activity Winning Bid Revenue by selecting the Reports Tab, then Category Reports Type.

As you can see there is tremendous upside to this promotion!  Thanks, in advance, for helping us to increase awareness of these great new experiences on eBay.

More about eBay's new experiences

eBay Fashion Gets a New Look

New Way to Shop for iPods, DVDs, and GPS Systems

Motors enthusiasts now have a Tire Center, My Vehicles parts finder and the Collectors Car Hub