In March, Ivka Adam sat down at eBay HQ to talk to Aimee Richardson, Daily Deals Inventory Specialist, about some of the inner workings of the Daily Deals program. This week we’re excited to bring you that interview.
Daily Deals has been around for about two years and feature practical and premium products at the lowest prices available online. Today the program offers four primary deals and the ability to scroll by category. The deals are sourced from a pool of sellers that have been vetted and come highly recommended to the Daily Deals team.
Daily Deals at eBay take on several different formats. Our A.M. Primaries refresh in the morning at 8: 00 AM Pacific Time. As those deals slow down, or inventory starts to run out, P.M. Primaries are then circulated into the product mix. This ensures the continuous flow of inventory and a great deal all day long for our customers.
Our next offering, Deals by Category, sit below the fold and feature up to 12 scrolling categories and up to 10 products per category - that’s up to 120 deals available at any given time!
Finally, we have our Email Deals. This push goes out to our 450,000 subscribers every morning and features our top four primary deals as well as an email exclusive. While subscribers get first crack at these early morning specials, they are usually rotated onto the page later for the rest of eBay’s shoppers.
You may be wondering how a buyer can be certain that the Daily Deals really are offering you the best price available on the web. Well, don’t fret - Aimee’s team compares each offering to prices at Amazon, Google Shopping and eBay’s own inventory. In fact, many deals are 15% - 20% below the lowest price online.
As a publisher at eBay Partner Network, you’ve had a tremendous impact on the success of Daily Deals. In fact, Aimee says that our affiliates were responsible for driving almost 50% of the total traffic to the recent Barnes & Noble NOOK Color promotion. Nicely done.
Keep in mind that Daily Deals are currently only offered in the United States, United Kingdom and Germany.
We hope you enjoy this look behind the curtain of the Daily Deals program. Feel free to post your thoughts and questions below.