As we mentioned in our March 21st blog post (eBay’s Jim “Griff” Griffith on What the Seller Release Means for Affiliates), eBay has made some significant changes to our structure in categories such as Clothing, Shoes & Accessories, Cell Phones & PDA, and Camera & Photo. The global changes have already been rolled out, but we wanted to provide you with more information on what you need to do to take advantage of the changes. 1. Understand the changes made to the categories that you promote.
The links below have all of the information you’ll need to understand which categories are impacted:
In addition, you can find the category changes on other eBay sites at the following locations:
For US: http://pages.ebay.com/sellerinformation/news/CategoryUpdatesSpring2011.html For UK: http://sellerupdate.ebay.co.uk/may2011/category-changes.html For DE: http://sellerupdate.ebay.de/may2011/category-changes.html For CH: http://pages.ebay.ch/categorychanges/ For IE: http://pages.ebay.ie/categorychanges/ For AT: http://pages.ebay.at/categorychanges/
2. Check your results.
If you have already implemented an ePN Tool, check that your results are what you expect. All ePN Tools will continue to accept old category ID’s, but you’ll want to be sure that the results are still relevant if that category has been merged with another category, or moved to different part of the category structure.
In some cases, you may want to consider adding a keyword to better target your results. For example, the “Petites Jeans” category (11573) was combined into “Jeans” (11554) for the eBay US site. In order to still display petite-sized jeans, you may need to add “petite” to your keywords.
If you are using the API, check out the recent blog post from the Developers Program.
3. Update your links with the current category structure.
The ePN portal is refreshed regularly with the latest category structure. Please visit the ePN portal if you need to test new keyword/category combinations, or want to create new links with the new category structure.
Unfortunately, some of you were impacted by an issue last week where the RSS Feeds were not properly handling the category changes. The issue has been corrected and we will be issuing a make-good for impacted publishers. We apologize for the inconvenience and hope this information help ease the transition to the new category structure.
-The eBay Partner Network Team