Today, we are excited to announce that the collaboration between Derek Lam and eBay goes on sale to our customers! You may remember a few months back that we announced the voting process around this groundbreaking new collection – the first crowdsourced designer project of its kind.
“Crowdsourcing with eBay created an incredibly unique opportunity to have a direct dialogue with shoppers around the world—and the community interest in helping influence the DEREK LAM + eBay collection has been phenomenal,” said Derek Lam. “The winning dresses represent essential styles that are effortless, yet playful, and I’m excited to now surprise shoppers with a sixth selection – the Tee Shirt Dress – to complete this assortment of iconic silhouettes for the spring/summer season.”
In February, Lam debuted the exclusive collection at a presentation during New York Fashion Week and simultaneously at dereklam.ebay.com. Shoppers were invited to view the collection and vote for their favorites to determine the final crowdsourced selection. After more than 120,000 votes were cast by the global eBay community - both online and through mobile devices - five designs were produced based on the collective consumer voice.
DEREK LAM + eBay is now available for purchase at accessible, fixed, Buy It Now price points ranging from $125.00 - $295.00, in sizes 0 – 16, exclusively on eBay.
“We know there is a broad base of fans who love the Derek Lam aesthetic and this collaboration has enabled us to make use of technology in a really smart way to reach them directly,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam International. “We’ve been able to leverage eBay’s global platform as an inventive incubator for design and discover what our customers desire from an accessible, contemporary line.”
If you are an eBay Partner Network Publisher this is a great opportunity to promote an affordable dress collection by a top designer that will not be available anywhere else. We have a variety of creative elements in various sizes to use in your promotion including:
ToolID Size Type 711-53200-19255-169 728x90 Flash 711-53200-19255-170 160x600 Flash 711-53200-19255-171 300x250 Flash 711-53200-19255-172 125x125 Static 711-53200-19255-173 468x60 Static
You can login to ePN now and see what works best for your site. If you need a different size, please let us know.