As you’re probably aware Google has been busy over the last few months making major updates to the way their search engine indexes and ranks websites. For some, these algorithmic updates, known as “Panda,” have improved their search rankings. For others, it has tanked their business overnight. We thought it would be helpful to shed some light on what these changes mean to you and outline some steps you can take to protect your business from taking a hit.
At our recent Affiliates Day event, eBay’s Director of Natural Search & SEO, Dennis Goedegebuure, had this to say:
“Based on the historical updates of Google’s algorithm, it seems it aims at various factors with a general focus on overall user experience. Focusing on the quality of UX might help to achieve a winning balance among the key differentiating factors for strong ranking sites. Historically the three major pillars are unique content, diverse & quality linking profile and domain authority.”
Since Dennis gave his presentation, Google has released Panda update 2.2. To address this most recent update Rand Fishkin of SEOmoz put together an informative video that dissects how the update works, what it means and how it fundamentally changed best practices for SEO overnight.
You can get the full text transcription of the video over at the SEOmoz Blog.
What has the Panda update meant for you? Has it affected your business? What are you doing to course-correct going forward? We welcome your constructive comments below.