eBay has announced the Fall Seller Release for 2011 and we thought it would be helpful to outline some key points that may be helpful to understand as an affiliate. We’ve enlisted the help of eBay legend Jim “Griff” Griffith to explain some of the finer points as only he can. CHANGES TO DATA
Get 25 EXTRA characters in your title to draw more buyers. The right title helps establish listing relevance to a buyer’s search. Starting in early September, sellers will have 80 characters to add more keywords and buyer-attracting descriptors.
Enhanced catalog-based shopping for GPS devices. Listing with the eBay catalog is now required for GPS devices whenever there’s a product match. Starting September 15, when there is no match, sellers will be required to add the product to the catalog to complete a listing. A new tool makes it fast and easy.
Exciting new way to buy and sell tickets. A new, more robust way to shop for tickets will help make eBay a top destination for ticket buyers and help sellers get more exposure for your listings.
CHANGES TO POLICIES
Policy update for email address and links in listings to keep buyers on eBay. Buyers should find everything they need to complete a purchase right in the listing—and if necessary, contact a seller right from eBay. Starting October 1, sellers will not be able to submit listings with email addresses or links that don’t help buyers transact safely and efficiently on eBay.
Get more sales with a great return policy. When sellers accept returns, consumers expect a reasonable timeframe and a money-back refund option. New guidelines for returns are coming early next year. Sellers can gain a competitive edge for the holidays—start updating listings with longer timeframes and cash-back options now.
New protection for your standards rating. Starting in August, if the buyer doesn’t contact a seller before opening a Buyer Protection case and the seller acts quickly to resolve it, the case won’t be included in your count of opened cases.