A few weeks ago Ivka Adam got the chance to sit down with eBay’s Chief Blogger, Richard Brewer-Hay, or as he’s known within the walls of eBay, “RBH.” This interview was exciting to me for several reasons. First, Richard and I have been friends for ages – long before either of us came to eBay. We’ve worked on a variety of projects together and I’ve always appreciated his approach to communication, collaboration and problem solving. Second, RBH understands how social media fits into the eBay landscape better than anyone I’ve encountered. You’ll get to see a lot of that knowledge throughout this episode.
Often times we have a tendency to gloss over the mistakes we’ve made as a company. Sometimes it’s just easier for us to not talk about our problems. I admire the fact that Richard not only faces those mistakes head-on, but is also willing to dissect them to figure out how to learn from, and avoid repeating them going forward.
I’m a big fan of RBH’s beer analogy in this video. As he mentions, he’s a beer-lover and this is a great way to explain the impact of social media at a company like eBay in simpler terms. It’s certainly an example I’ll be borrowing from him in the future.
What are your thoughts about Richard’s views on social media? What do you think of ePN or eBay’s overall use of social media? What could we do better? We look forward to your constructive and thoughtful comments below.