Getting great social media advice can be tricky – everyone seems to have an opinion on the do’s and don’ts of properly navigating the choppy waters of services like Twitter and Facebook. How do you know what advice to believe? Well, this week we’re getting social media tips from eBay’s Chief Blogger and Senior Social Media Manager, Richard Brewer-Hay. And let me tell you – it doesn’t get much better than that folks.
In this video, RBH focuses on three distinct tips that have served him well in his role over the years at eBay:
Leffe, one of Richard’s favorites brands of beer, has a simple slogan plastered on a billboard on his way to work that reads: “Actually listening, not waiting to talk.” Too many brands spend too much time broadcasting their own message, instead of listening to the needs and wants of their consumers. We should spend with out ears open.
Fish Where the Fish Are
At eBay, we go where our users already gather. Instead of creating lots of different internal web sites and trying to make people go there, eBay believes in reaching out to users at places like Facebook, Twitter and LinkedIn.
RBH started using video minimally when he launched the eBay Ink Blog in 2008. His advice is to keep videos short. He cites his series “5 Minutes with…” as a great example of short, concise videos paired with a human element that he thinks is paramount to eBay’s continuing success.
What are your best tips for using social media? How do you think we could be using it more effectively here at eBay Partner Network? We’d love to get your thoughtful and constructive comments below.