Affiliate Summit West is in full swing here at Caesar's Palace in Las Vegas. Members of the ePN Team have been roaming the exhibit hall, attending sessions and meeting with Publishers. As you'd expect, there are lots of familiar faces and themes...
How is this year different?
I've attended several sessions over the last day and half and spoken to lots of attendees to get a sense of what's changed this year. What are people focused on for 2012? Interestingly, I'm hearing lots about content monetization and how that ties into an affiliate model. Additionally, people continue to collectively brainstorm on how to harness and better direct consumer social media behavior for the purpose of driving revenue growth. I'll touch on both of these trends in more depth later this week in my ASW12 wrap-up video.
There's so much going on here that it's easy to forget that the conference is only half over. I'm looking forward to attending some more sessions and meeting with more of you before I head out Tuesday afternoon. What do you think about the conference? What are you hearing in your professional circles? What trends have jumped out at you? Feel free to leave a comment below.