If you count yourself as one of ePN’s army of petrol-heads, then you may have already spotted one of 3 turbo-charged BMWs competing in this year’s British Touring Car Championship (BTCC) sporting eBay Motors’ colours. If not, maybe you just saw a blur of red, blue, yellow and green trailing with a plume of dust!
In other words, eBay Motors have sponsored a team in this year’s Championship and have recruited some highly talented drivers to represent the brand. Tom Onslow-Cole - considered one of the most promising young talents in British motorsport – races alongside Rob Collard and Nick Foster in the driver line-up. To keep up with the team, why not check out our dedicated microsite www.ebaymotorsbtcc.co.uk and hear key bloggers as well as press spreading the word about the team.
The sponsorship will play a central role in eBay’s 2012 UK Motors marketing activity, with the main goal to fuel the Motoring Enthusiasts interests and increase eBay’s affinity with the motoring world.
All very exciting of course, but what does this mean for you as a partner of eBay Partner Network?
Essentially, we want to be much more in tune with the market in which we operate. We want eBay Motors to be known as a company that fuels enthusiasts’ interests and provides the largest selection of great value and easy-to-find Parts and Accessories on the internet.
There are many ways to create compelling content and engaging integrations around this topic, you can read all about it in a guest post from the ePN blog. Using some of these ideas, and with eBay Motor’s improved profile within the motoring world, you can really help to turn your audience of readers into an army of shoppers!
There are some exciting things happening with the eBay Motors site at the moment which you can keep up with here http://motors.ebay.co.uk.
Team eBay Motors is ready, so are the cars … so to get you revved up and in the right mood, check out this little video: