Matt Cutts Breaks Down Google Search

One of the most popular topics on the ePN blog with our partners is search optimization. Site owners are always looking for ways to optimize their web properties with Google in mind to gain that competitive advantage.

This week, Google’s Matt Cutts posted a video that breaks down exactly how the search engine crawls and analyzes a site. He also talks about frequency and how the algorithm prioritizes certain factors when Google is crawling and ranking websites. Whether you’re an SEO newbie or a seasoned pro, this video is a great tool to better understand how Google views your web property.

Did anything Matt said in this video surprise you? I thought it was interesting to learn that Google initially only crawled the web every 30 days back when they started. If you’ve got comments, feel free to leave them below.