I’m a huge fan of Rand Fishkin and his company, SEOmoz. Personally, I believe they are one of the leading authorities on SEO and staying current on search engine changes and best practices. They do something each week called “Whiteboard Fridays” where they walk through a concept on video using a whiteboard – a fairly straightforward concept, to be sure, it’s engaging, effective and always informative.
Last week Joanna Lord, Director of Acquisition, talked about on-page optimization. However, instead of focusing on the basics, she jumped forward into some more advanced techniques.
As internet marketers we are constantly optimizing and improving our sites so that they rank better in natural search. Hopefully this video gave you some ideas of things to try on your own web properties. Thoughts? We’d love to get your insightful comments below.