The Rise of Pinterest

Unless you’ve been living under a rock for the last six months you’ve probably heard of Pinterest, the newest darling of the social media world. The service allows users to “pin” photos and other forms of web content to virtual boards as a sort of online scrapbook or web collage. In addition to being the third largest social network behind Facebook and Twitter, Pinterest is also prompting action from online retailers. Recently eBay and Amazon both added Pinterest buttons to product pages as an additional option for social sharing.

Why does this matter to me?

One of the things that I’m passionate about in my role at ePN is exploring the impact that new technology will have on the way we do business. We may not need to jump on every new trend, but it is important to understand how emerging technology will change the way our consumers behave. With Pinterest making such a large landgrab of consumer mindshare in such a short time, I thought it would be helpful to look at some of the data behind its growth.

In March, Pinterest had 104 million visitors from the U.S. – up 50% from January and February. And although these metrics do not include mobile traffic, Pinterest has announced that an iPad app is in the works. We can only imagine how much traffic will jump once they start catering to mobile users.

Pinterest is popular with women – about 60% of the site's users are female. They tend to live in the middle of the country with popularity spiking in states like Missouri, Utah, Alabama, Oklahoma and Kansas.

You can read more about Pinterest from CS News.

Do you use Pinterest?

Personally, I’m curious to find out what our partners think of Pinterest. Do you use it on a personal level? What about for business? Have you found a way to integrate it into your revenue stream? Please leave your insights in the comments below.

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