Understanding Google’s Penguin Update and How it Affects Your Business

There’s been a lot of talk online, and even in our forums, about Google’s latest update called “Penguin,” and how it is affecting small businesses. Many of you have seen your search rankings radically altered overnight and have been scrambling for a solution. I read an article last week and wanted to share the key takeaways with you in the hopes it might be helpful.

Business News Daily spoke to some of the top SEO firms about what the Penguin changes mean to small businesses and the types of corrective measures needed to regain some footing in SERPs:

  1. Make sure your link structure is natural. If the link structure is unnatural with everyone using the same word, Google is saying that is spam.
  2. It’s not just about links anymore. Take a deeper look at an overall PR strategy by pitching news outlets, creating press releases and featuring guest bloggers. This will add more credibility to your site in Google's eyes.
  3. Invest in social media campaigns and other multichannel options. These are often inexpensive and highly effective.
  4. Stay on top of industry publications. It sounds obvious, but it’s the best way to prepare yourself for the daily changes occurring in the search space.

Obviously I’ve oversimplified the tactics here, but if you want to dig deeper, you can read the entire article over at Business News Daily.

How many of you have been affected by the Penguin update? What types of adjustments have you made to try and recover your ranking? We’d love to get your tips and comments below.