With all the social media platforms emerging every day, it can be easy to forget about the tried and true methods of marketing that have been serving us well for years. Recently, I was reading Chris Brogan’s Blog and stumbled on his post about Email Marketing Tips. It was a great reminder for me, so I thought some of you might find it helpful too.
I’ve highlighted a few takeaways from the post that really resonated with me:
- Your inbox is the first thing you check in the morning, after lunch and throughout the day. Why aren’t we capitalizing on that more?
- Send emails from a real address when possible – using a “firstname.lastname@example.org” could send the message that you don’t want a business relationship.
- Keep email formatting simple and save the visual pop for your website.
- Keep your message to less than 500 words.
- End with one call to action. No more.
You can read the entire post over at Chris Brogan’s Blog.
As publishers we understand that one of your most important goals is building and retaining visitors to your web property. Utilizing email in a thoughtful and purposeful way can help strengthen your existing relationships and remind people about what’s new and exciting in your business.
How are you using email marketing today? I’d love to hear your tips and best practices that have been effective for you.
NOTE: Please remember that driving traffic directly from email requires special business model approval. If you have not been approved, the desired lead path is to migrate users from your email to your website and complete the click to eBay from your domain. This approach not only keeps things within our TOS, it also has a better chance of building a long-term supporter of your brand