eBay Unveils the New Car Revolution Devolution Sale!

The last few weeks have been an exciting time for Motors Publishers. First, we had our Motors Fan Experience at Sonoma Raceway for the NASCAR Toyota / Save Mart 350, now we’re turning the traditional summer car sale on its ear.

Engaging the tech savvy auto shopper through a modern version of the classic Summer Tent Sale we’ve all grown up with, eBay Motors will offer new vehicles in a unique price dropping promotion – with no basement. But, instead of plopping an inflatable gorilla on its San Jose campus, eBay Motors will offer more than 50 new 2012 cars and trucks through a partnership with AutoNation Direct available at this special online showroom.

What sets this sale apart from any tent sale you may have come across is that the price of each vehicle will drop significantly every hour until someone decides the time is right to click the buy it now button and grab a brand new car. Shoppers can choose whether they want to buy at the current price or let the price drop again with the hope that someone else doesn’t pull the trigger first. Pretty exciting, right?

The vehicles will be offered each day, in varied batches, starting today, Thursday, June 28 through Monday, July 2. A few examples of models included in the sale are:

  • Dodge Challenger and Charger
  • Ford Mustang, F-150, and Fusion
  • Chevrolet Camaro, Malibu and Silverado
  • Nissan Altima, Rogue, and Juke
  • Toyota Prius C and Camry
  • Jeep Wrangler

This is the first time eBay Motors has conducted a sale in this format, with this many new vehicles up for grabs.  As a publisher this is a unique opportunity to promote something different to your audience. Questions? Leave them below and we’ll do our best to answer them quickly!