Should You Be Using Google+?

Google+ recently celebrated its first birthday, and while some have been predicting its demise, Open Forum suggests that there are a few reasons that Google+ should be part of your online strategy.

SEO

This is a no-brainer. Google is the most powerful search engine at the party today. So, it stands to reason that utilizing their public-facing tools like Google+, Google Places and Google Maps could offer a boost to your organic search results.

Communication Tools

In addition to the brand management benefits of Google+, utilizing other integrated aspects like Google Docs or the free video capabilities of Hangouts can offer your company an easy and effective way to share information and collaborate remotely with your stakeholders.

What About Social?

Interestingly, the social network aspect of Google+ seems to be the least attractive feature for many users. Maybe it’s because businesses have their resources tied up in actively managing their Twitter and Facebook profiles. Or, maybe they just haven’t been convinced that Google+ matters enough on the social graph. Either way, the two reasons listed above should at least get you thinking about whether or not it makes sense to integrate Google+ into your online toolset.

What Do You Think?

Have you spent the time really developing your Google+ presence? Has it paid off in SEO rankings or as a communications tool? We’d love to get your feedback in the comments below.

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