Nearly 20% of U.S. Women Use Pinterest

As internet marketers we’re always looking for ways to identify new customers and grow awareness around our brands. And while the continued ascent of Pinterest hasn’t necessarily shocked anyone (we’ve written about them HERE and HERE), a recent Pew study does up the ante – especially if your business is targeting a female audience. Last week’s findings showed that 19% of all women in the United States on the internet are using Pinterest. The percentage was much smaller for men with only 5% using the social pinning platform. In total, 12% of all American internet use Pinterest.

The survey was conducted by phone between August 2-5 and also found:

  • 66% of online adults use Facebook
  • 20% use LinkedIn
  • 16% use Twitter

Obviously the importance of these findings will vary by publisher depending on what type of demographic your site targets. For example, if you’re a sports memorabilia blog or a NASCAR site, you may want to focus your social media efforts elsewhere. But, if your target consumer is female, then Pinterest may be worth your time and effort.

You can read the full study at the Pew site.

As always, we love hearing your thoughts about how you’re using social networks like Pinterest to build your business. Please leave your comments below.

NOTE: Please remember that it is against our terms of service to drive traffic directly to eBay from any social media account. Instead, the desired lead path is to migrate users from your social media channels to your website and complete the click to eBay from your domain. This approach not only keeps things within our TOS, it also has a better chance of building a long-term supporter of your brand.