The Rule of 27 and How it Applies to Getting Customers

I read a really interesting article today over at Open Forum. In it, Cameron Herold of BackPocket COO, hypothesizes that the average brand has to get their message in front of a potential customer 27 times before they act on it. Cameron says that we notice only one in three ads put in front of us. He further believes that it takes nine times for a consumer to act on a brand’s marketing. Hence, the magic number 27.

Usually, Cameron says, a brand would take the mass media route to achieve that elusive number of 27. However, most of us don’t have that kind of marketing spend available and have to rely on guerilla tactics. This is where social media channels like Pinterest, Facebook, Twitter and Google+ can be really effective.

In addition to using social media, some of my favorite lower-cost tools are fun videos, properly targeted emails and active participation in forums and other communities. What are some of your tips and tricks to getting your brand in front of potential customers? We’d love to get your take in the comments below.

You can read the entire article over at Open Forum.