Holiday Web Sales Start Strong

With the holiday shopping season underway, there’s been a lot of speculation as to how things might stack up this year in terms of revenue. Internet Retailer is reporting that Thanksgiving and Black Friday online sales jumped 29.3% over last year, while in-store sales were down 0.18% over 2011.

“Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel - particularly among those who prefer to avoid crowds at the stores,” says comScore chairman, Gian Fulgoni.

eBay is also off to a great start with mobile commerce up 153% in total transacted volume compared to 2011, while PayPal saw an increase of 193% in mobile payment volume compared to last year. Interestingly, PayPal data shows that consumers around the world shopped most frequently on a mobile device between noon and 1:00 PM.

Today, Cyber Monday, is also expected to show strong revenue. We’ll be interested to see how the numbers compare to 2011.

As a publisher, how has your holiday season gone so far? Are you seeing spikes in your site traffic? Do you think you’ll have a better year this year, than last? We’d love to get your constructive comments below.

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