The ePN Team is always looking for effective ways to support the work of our partners. In order for us to gain deeper insight, we met with Pascal Wegner, Managing Director of wusoma GmbH, and asked him about his work with our program. In the interview he looks back at his early days in affiliate marketing and talks about what makes his offers unique. He also provides some useful tips on how to be successful in eBay Partner Network.
When did you get involved in affiliate marketing?
I started to do affiliate marketing at the age of 13 and at that time I wasn’t even aware that I was involved in affiliate marketing. In those days I was running Scherzbold.net, the biggest fun website in German. Apart from managing editorial content I also brokered picture text messages and “mobile phone logos” for phones such as the Nokia 5110.
How did you learn about the eBay Partner Network?
At first I was focused on other more “classic” partner programmes, i.e., affiliate programmes with affiliate networks. But then, at one event, my affili.net Account Manager persuaded me to join the eBay Partner Network in 2009. I happily agreed and it has turned into a success story for both sides.
Tell us something about your pages and what makes them special.
Despite some editorial content traffic, most of our traffic is generated using the shopping comparison business model. Our largest pages manage billions of products and offers, making them available to millions of interested visitors each week. We put in a lot of effort to provide a superior shopping experience to our users and to offer them exactly what they are looking for. We gather products from a number of data sources – such as eBay – and consolidate them using automatic systems. Our system automatically learns from the searches of our users and tries to offer even better results to the next user searching for the same or a similar product.
What do you do to increase traffic sent to eBay?
We are constantly working on our search engine ranking and we are expanding our business to all countries where the eBay Partner Network is available. At the moment, we are focussing on serving the mobile market. That’s an area where the eBay Partner Network is a pioneer in the industry.
Which ePN tools do you use? Are there any obstacles to overcome when using these tools?
Obviously, the primary tool we use is the API. But for editorial content we may also make use of the Link Generator or Custom Banners. I find all these tools to be very efficient and intuitive to use.
For Publishers that are new to promoting eBay, what are the advantages of the tools you use?
The API is incredibly versatile and flexible, which is very important for us. Obviously, you have to work a bit to become familiar with it. The other tools offer the advantage that they can get you started even if you have little knowledge.
Do you have tips for other eBay Partner Network Publishers?
I often get questions about our EPC. For me, the EPC system is a real success story. You can greatly influence your EPC – but only by influencing your own traffic. The EPC is really no more and no less than a success indicator of your traffic. So, all you need to do is to direct valuable visitors to eBay – and the EPC will confirm your success. I’d also recommend to take a close look at your website or blog and to find ways to generate value for users by incorporating eBay items.
Looking at the eBay Partner Network, what do you like most?
eBay is one of the most important shopping platforms on the Internet. The eBay Partner Network gives us a chance to increase our success – and to join in. There is a tool for virtually any website operator which helps them to successfully promote eBay.
In addition to Germany, where else do you do business?
We started in Germany and then moved on to Austria and Switzerland. In the meantime we’ve also successfully launched our business in the UK, the US, France, Spain and Italy. Later this year we are going to start in a handful of other countries – and we are hoping to be able to serve all ePN countries by the first half of next year.
Working internationally, what do you think are the biggest differences between the countries in which you are active?
There are huge differences in the purchasing behaviours from country to country – in all aspects. It starts with the browsing behaviour. Traffic peak times in Germany are fundamentally different from the ones in France or the UK and so are the clicking, buying and bidding behaviours.
Is there anything else you’d like to say?
Fellow publishers who have questions can contact me. I’m happy to assist beginners and I don’t regard them as competitors. We are all fellows in an exciting industry – and I am looking forward to having a beer or two with you.
We thank Pascal for sharing his thoughts with you and us. We hope that you find some of the information and tips in the interview useful for your own business. As always, please feel free to leave your questions or comments below.