Believe it or not, we are quickly approaching the holiday season. Santa Claus is just making final edits to his naughty and nice lists, and soon online and offline channels will be bustling with generous gift-givers.
For many publishers, this truly is the most wonderful time of the year. We have traditionally seen sales spike on Black Friday (Nov. 23) and Cyber Monday (Nov. 26), with sustained interest through the holidays. You can increase your chances of sleigh riding this trend by promoting some of the most popular items of the season.
Toys for Nice Girls and Boys
Traditional toys like action figures and Barbie dolls remain popular list toppers. Anything related to Disney princesses is magical, from dolls to her very own dream castle. For kids who are more electronically inclined, video game consoles and games are always a winning choice. A kids’ tablet is another fun and educational idea for the young tech-forward set.
For the older technology aficionados, eBay is a one-stop online shop for the latest gadgets and gear. Those who have been extremely good all year might find an HDTV under the tree, or maybe an iPad, mobile phone or a teched-out watch. Don’t forget the digital camera to capture all the gleeful expressions and family memories.
Outside the Gift Box
Beyond the holiday standards, eBay is also a great place to score one-of-a-kind and hard-to-find gifts. What are your readers most interested in this holiday season? Perhaps vintage jewelry, a designer pair of heels or a unique art print? Or what about something even wackier like an alarm clock on wheels or a Pi-shaped pizza pie cutter? Whatever your visitors are into this holiday season, they are sure to find something to meet their needs on eBay.
You can direct your readers to our holiday landing page at http://www.ebay.com/holiday. How are you planning to ramp up your holiday promotions? We’d love to hear about it in the comments.
Happy Holidays from the ePN team!