A while back eBay introduced a new logo and a refreshed approach to our overall customer experience. We know that many of you have been waiting patiently to get your hands on the new creative assets with our new logo. We’ve started to roll those out across the network and I’m happy to announce that by January 15th, we expect that work to be complete across all creative types and sizes.
The most heavily used creative assets will be updated automatically on our system and pushed down to your pages – requiring no additional effort on your part. Our team has methodically looked at existing banners and tried to update them with comparable new creative under our current brand guidelines. If we could not replicate old creative in a meaningful fashion, it will be left “as is” and will require action on your part.
On January 15th you should check to see if new creative has been pushed down to all of the pages on your sites. If not, you’ll need to login to the portal and select new creative for any pages containing eBay banners that were not automatically updated with the new logo.
We are asking publishers to complete this process by February 28, 2013. After that point, we will pull old creative from the portal and it will no longer be accessible. After the cut-off date, anyone with that code on their site will no longer be served assets.
Please note: If you are part of any of the European ePN Programs, no action is required on your part. This message pertains only to those in the North American Program.
We’ve tried to make this transition as easy as possible for our partners and we’re looking forward to getting everyone updated to the new look of eBay! If you have any questions, feel free to leave them in the comments below.