Last fall, we announced that an exciting enhancement was coming to eBay - one that turns our homepage into a more personalized homepage for customers. As a trusted partner of our program, we wanted to give you advance notice that this new experience will be arriving soon.
We know that, today, eBay shoppers want a more personalized experience. So, we’re delivering just that. We’re bringing our users a new way to customize their eBay shopping experience and discover products perfect for them - right on the homepage.
The new eBay homepage will feature a personalized feed of products based on the interests, brands and trends that match customer passions and preferences. This feed is presented visually, allowing the ever-changing collection of items – pulled from eBay’s selection of more than 350 million listings – to create an inspiring shopping experience that’s customized and tailored for each user.
The more interests a user adds, the more their feed reflects them and the things they love. And, this personalized feed will constantly update – blending the technology of search with the inspiration of browsing – so users can discover new items each time they visit.
As a publisher, you won’t need to make any changes to your existing eBay integration in order for your customers to benefit from this new experience. Because we believe it’s important for our partners to be well-informed of site changes, we wanted you to be aware of this exciting experience that’s rolling out for U.S. users.
Questions? Leave them in the comments below and we’ll do our best to get you an answer.