If you’re heading to Affiliate Management Days in San Francisco in a couple of weeks, I encourage you to attend a session by our very own Brian Marcus titled “Customer-Centricity in a Publisher-Centric Channel.” It takes place on April 17th from 3:15 – 4:00 PM.
From the Affiliate Management Days Website:
In an industry where brands and networks compete fervently for the attention and loyalty of the world’s top publishers, it’s often the customer who gets overlooked. Is it possible to create an affiliate program that provides substantial opportunities for publishers while also bringing about a first-rate experience for your, and their, customers? Brian Marcus, Director, Global eBay Partner Network, and former head of the Google Affiliate Network, believes so.
In this session, Brian will talk about what it takes to maintain a thriving affiliate network that takes into account publishers and customers, in today’s ever-evolving shopping environment. He’ll talk about what eBay is doing to earn publisher VOTES, and how brands can leverage new consumer shopping trends – personalization, curation, new technologies, etc. – to help publishers take advantage of the growing online shopping opportunity while preserving a great experience for your customers.
As a primer to his session, Brian recently chatted with Geno Prussakov, Founder of Affiliate Management Days, to discuss some recent trends and opportunities in the affiliate space. You can read that entire interview at Small Business Trends.
If you have questions for Brian and but can’t attend his session, please feel free to leave them in the comments below.