Communicating with our publishers and keeping them up-to-date on the program is incredibly important to us. For the last few years we’ve had blogs in five different languages: English, German, French, Italian and Spanish. While this approach was helpful in addressing the language preferences of our partners around the world, it didn’t address the localized needs of each specific market. To that end, we have two things to announce today.
First, we are thrilled to announce the launch of a dedicated blog for our UK Partners. This resource will focus on content that can help our publishers across the pond make the most of their relationship with eBay Partner Network. Our team in Europe is working hard to queue up content, and we should see lots more over the coming weeks. Visit http://www.ebaypartnernetworkblog.com/uk and let the team know what you think!
The second item we want to announce is smaller, but no less important. Instead of treating our blogs as a collection of content translated into five different languages, we’ve shifted the way we think about their use. Instead of labeling them by language, we’re now referring to each blog by the country they serve, including: U.S., Germany, U.K., Spain, Italy and France. Our hope and intent is that these resources will become even more valuable to publishers in each of those programs by focusing on regional topics, rather than solely on language.
We want to congratulate our European Team on a successful launch of the UK Blog. If you have questions or comments about either of these items, please feel free to leave a comment below.