As you are aware, eBay Partner Network launched new pricing on October 1st. With this change came greater transparency in terms of payments and earnings. Since the launch, many of you have asked about the negative transactions in your reports.
Like any store online or offline, customers sometimes return goods. But as a marketplace, eBay has its own variables that can affect the final value of a purchase or eBay’s selling fees. For example (this list is not exhaustive):
- Customers can return goods (eBay return policy: http://pages.ebay.co.uk/help/buy/return-item.html)
- Sellers receive discounts and/or promotions which impacts their final fee
- Delays in calculating final value fees due to Unpaid items (the transaction goes through but there are issues with receiving the payment)
Previously all these actions were included and aggregated within the algorithm to define your EPC, which could be seen as an adjustment in column D – “Amount” of your Transaction Download Report.
As ePN now runs a transparent revenue share model, we have added an additional column, column U – “Earnings.” This allows you to see every transaction that has been made along with the seller fees (Column D) and of course, your earnings per transaction (Column U).
Now, let’s look at an example of a day with negative earnings and see how that can happen. Below you see the report of a publisher who usually has positive daily earnings. But as you can see, on October 12th they had negative earnings:
Click images to enlarge
You can find out more about the details of your daily earnings by looking at the Transaction Download Report. On this day, the publisher had 14 transactions recorded, but two of them were actually reversals of previous transactions:
These reversals correct earnings amounts that had been attributed to the publisher a few days earlier. Since then, these transactions and their associated seller fees have been lowered or reversed because of returned goods or unpaid items, which is why the publisher earnings for these two transactions are being lowered or reversed as well.
If you search the Transactions Download Report further, it shows how these two transactions and their associated earnings were originally attributed to the publisher 7 days earlier:
We hope that you have found this blog post useful. If you have any further questions, please do not hesitate to contact our Customer Support Team.