Mobile phones are everywhere, now a fully integrated part of most people’s lives. In fact, 4.2 billion people use mobile devices to access social media content. The mobile industry is constantly evolving and with smartphone penetration at an all-time high, now is definitely the time to think about how you can increase your mobile traffic in a significant way.
We’ve seen our publishers make great strides in the area of mobile optimization, and have a few insights that we hope will prove helpful.
- Deploy Responsive Design: We can all relate to attempting to browse a website on our phone, only to discover that it is impossible to navigate because there isn’t a mobile version. As we know, desktop versions display poorly on a mobile device. Responsive design is here to banish those memories and make your site look great on any screen size. While this can be a big undertaking, it is definitely an initiative to consider with more people surfing the web on phones and tablets.
- Use the Transaction Download Report: The Transaction Download Report has taken on a new level of importance for our publishers with the introduction of new pricing. You can filter this report to show your level of mobile traffic, while discovering which campaigns drive the most mobile revenue and/or new users.
- Keep it Snappy: When thinking about upgrading your site, take time to think through how it will look on a mobile device. Long, scrolling content is difficult to read and interact with on a mobile device, so it’s generally better to keep content short and highly relevant. Make sure your eBay integrations are easily accessible to mobile users, and make them clear and concise so people know where they are clicking.
- Shop with Confidence: While mobile shopping is growing in popularity, security and trust issues are still something to consider. By using confidence pages to let your users know that eBay is a safe and secure place to shop, they’ll feel more comfortable taking that step on both the desktop and on mobile devices.
We hope that some of these tips help you think about integrating best mobile practices. If you have any more advice that you would like to share, please feel free to leave us a comment below.