eBay understands that the way people shop has changed. People want to buy whatever inspires them, right now. As one of the world’s largest marketplaces with over 800 million listings from a diverse community of global sellers, eBay offers one of the most extensive and interesting product catalogs in the world, corresponding with the inspiration found everywhere.
To illustrate this, eBay will launch a new global brand campaign, “Shop the World,” on October 13, showing how moments of inspiration can be instantly shoppable on eBay. The campaign highlights how eBay’s inventory paired with its leading multiscreen capabilities truly means anyone can shop anytime, anywhere.
Designed to put eBay top-of-mind during the holiday season, the campaign includes television and digital ads, social outreach, and a sweepstakes in the United States, Australia, United Kingdom and Germany in the coming weeks, with more markets to come in 2015. Each advertisement features several distinct moments of inspiration, with the item each shopper is ultimately inspired to purchase found on eBay. Themed collections of shoppable inventory coinciding with these moments of inspiration will also be shared on eBay.com.
By reinforcing eBay’s accessibility and selection, we hope your visitors will be more likely to click through from your site to eBay to make a purchase. You can also attract shoppers by sharing the themed collections that are most relevant to your audience, directing and connecting visitors who have viewed the brand campaign.
Let us know what you think!