If you said Black Friday or Cyber Monday, guess again. The most popular individual day for global retail sales is actually Chinese Singles’ Day, which falls annually on November 11.
Last year, Singles’ Day drove $5.75B in sales – more than twice as much as Cyber Monday sales. It should come as no surprise, with a Chinese market of 1.4 billion consumers dwarfing the United States’ population of 327 million.
This anti-Valentine’s holiday has quickly become a major shopping holiday for Chinese consumers. And retailers – including eBay – have responded by offering large price cuts, domestic free shipping and free returns to appeal to consumers seeking gifts to celebrate singlehood.
To help partners capitalize on this opportunity, we’ve launched deals geared specifically toward Singles’ Day shoppers. You can direct your visitors to eBay’s Singles Day hub, where they’ll find top brands in Fashion, Tech and Home & Garden at up to 70 percent off, with free shipping. These deals are live until November 12 at 8 AM PST.
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