We recently sat down with Jessica Spira of Ziff Davis to chat about her company’s partnership with ePN, and her take on opportunities in affiliate marketing. Ziff Davis publishes properties across the tech, gaming and men’s lifestyle verticals, including PC Mag, TechBargains, IGN and AskMen. TechBargains was an ePN partner before Ziff Davis acquired the site at the end of 2013, which led the publisher group to look into leveraging ePN opportunities across its other sites.
In this Publisher Story, Jessica speaks about the increased importance of mobile in the near future, with buyers now using tablets and mobile devices to do everything from browsing to buying. In addition, Jessica names content as king in 2015, as marketers, merchants and end users seek more contextually relevant experiences.
Jessica mentions how eBay has evolved over the years, citing the availability of great Buy It Now deals. She says visitors may not know about all the new opportunities, so she recommends evangelizing a bit in order to build a successful partnership. From there, Jessica says it’s key for publishers to form and grow relationships based on trust and understanding, and she’s pleased that Ziff Davis has that with ePN.
We hope you enjoy this inside look, and we thank Jessica and her team at Ziff Davis for participating.