An effective website that successfully attracts and converts customers doesn’t happen by accident. Many publishers will tell you they owe their success to testing and optimization, yet for many others, the practice remains uncharted territory.
To help publishers better understand and invest in successfully converting customers, eBay Partner Network is teaming up with Optimizely to share insights and best practices into the topic of testing and optimization. ePN and Optimizely will be hosting a webinar on Tuesday, September 8 from 10 AM to 11 AM PST where we’ll discuss:
- What a world-class testing program looks like and why it is so important for an increasingly digital age
- Best practices on how to implement a testing and optimization program
- Success stories from publishers that are leveraging testing to significantly increase conversions and revenue
This webinar is part of eBay Partner Network’s Best Practices Series and you can register by clicking here. If you have any questions, feel free to leave them in comments section below.