Industry and Partner Content Roundup: December 3


What’s new from your fellow affiliates and other industry friends? Read our monthly roundup of articles, tips and trends to find out. Skimlinks: Tips for Email Newsletters

Our partner Skimlinks says that more and more publishers are turning to email newsletters as an avenue for sharing curated content, tips and products with readers. As you ramp up your marketing efforts around the holidays, take a look at Skimlinks’ top five tips for boosting your email open rates.

Bargain Buys for Busy Mums: Are Old Cookbooks the Future?

In this blog post, ePN partner Bargain Buys for Busy Mums serves up reasons why old cookbooks are so intriguing. Created with simple ingredients and basic gadgets, old recipes spark cozy memories of grandma’s kitchen. Read on for more reasons why you might want to go back to basics for your holiday meal planning.

Shane Dolby: Top Tips for Writing an Effective Landing Page

ePN partner Shane Dolby shares his key ingredients for building effective landing pages. His blog post covers four basic tactics to consider implementing: ask questions, use a narrative, allay fears and add urgency. Read the full article for insights on creating landing pages that motivate your visitors to buy.

eBay Selling Videos: Top 10 Most Expensive Paintings Ever Sold

If you feel like holiday gifting has left you with empty pockets, be thankful that your loved ones didn’t put any of these pricy pieces at the top of their list. From Gauguin to Van Gogh, this blog post and accompanying video take a look at the art that has commanded top prices.

MarketingLand: Black Friday Weekend: E-Commerce Thinned Crowds, Mobile Devices Drove Traffic

Industry publication MarketingLand reports that during Black Friday, online shopping soared while in-store sales sunk. Some physical retailers have implemented ominchannel strategies to maximize online and in-store sales during Black Friday and throughout the weekend into Cyber Monday, while online-only outlets like eBay also saw increased sales.

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