EPN TV: John Toskey Discusses Holiday Preparedness

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In the latest episode of EPN TV, John Toskey talks about getting a jumpstart on maximizing your efforts this holiday season. Some publishers start planning as early as the summer, while others wait until a few weeks before the holiday. We polled Insiders, and 65 percent said that eBay sales and EPN commissions peak during the holidays, which means now is the perfect time to start thinking about how you’re going to promote!

Although creatives and deals aren’t available yet, you can prepare your site by working on your images and graphics, designing holiday themes, thinking about emails, and creating your social media promotional plan.

Consider how you can capture visitor interest by creating special content around the holidays. Successful tactics we’ve seen include buying guides, lists of top products, and deals roundups. Let your visitors know that you are the authority when it comes to holiday buying in your niche!

Don’t forget that there are a handful of key dates before the holidays approach, known as the peak online shopping days:

Chinese Singles Day: November 11 • Black Friday: November 25 • Mobile Sunday: November 27 • Cyber Monday: November 28 • Green Monday: December 12

Be sure to check our blog and follow us on Facebook, Instagram, Twitter and LinkedIn as we share eBay promotions, events, sales and creative throughout the season.

We’d love to hear your holiday tips - leave them in the comments below.