In this episode of EPN TV, John Toskey addresses one of our most frequently asked questions: Is there a formula for an ideal affiliate website?
While there’s no magic bullet, John mentions a number of great ways to get your website on track for success.
John’s top tip is to make sure that your blog or website includes unique, quality content that speaks to your audience and keeps them coming back for more. And the best way to ensure the content you’re creating is valuable is to take a deep dive into your traffic using tools like Google Analytics in order to better understand who is using your site.
John also advises that although SEO is important, don’t rely on it as a sole means of promoting your site. There are lots of other ways to shine a spotlight on your content, including positioning yourself as an expert, contributing to other sites and publications, sending out regular emails and newsletters, and leveraging social media like YouTube, Facebook, Twitter and Pinterest.
Once you have a strong content and promotional strategy in place, there are many ways to optimize your affiliate marketing activities, including by driving affiliate traffic directly from social channels. Just make sure your calls to action are compelling and clear.
Another tactic that successful eBay affiliates employ, according to John, is by being strategic with the placement of affiliate links on your site. Some EPN partners have found success by including affiliate links alongside product guides, recommendations and reviews, while others have gained traction by establishing themselves as great sources for deals, coupons and best of web pricing.
Finally, John reminds all EPN partners to review the Network Agreement, and in particular, the Code of Conduct. For example, don't modify the eBay logo. Also, let your visitors know that if they click on content that features eBay items (image, copy, etc.), they'll be taken to eBay to purchase the product.
John closes by giving props to our top affiliates who have worked hard to build unique destinations that truly provide value to visitors. Being a successful affiliate marketer takes work, but it pays off in the end.
What do you consider to be the holy grail of affiliate marketing – and what are you doing to grow your affiliate marketing business? Let us know in the comments below.
Resources mentioned in this episode of EPN TV: