Everything You Need to Know to Maximize Your Commissions Around the New iPhone Launch


As Apple celebrates the iPhone’s 10th anniversary with the launch of the iPhone X and iPhone 8/8s, eBay affiliates also have plenty to rejoice about. If you’re dialed in, you can be ready to benefit from one of the most highly anticipated electronics launches of the year by promoting related, commissionable smartphones and accessories.  

The history of iPhones on eBay

For the last decade, eBay has been the go-to destination for all things smartphone. In fact, leading up to the iPhone 7 release in 2016, an iPhone 6 sold every minute on eBay. Immediately following the launch of the iPhone 6s in 2015, the number of iPhone 6/6 Plus devices sold increased by 23%. With our huge selection, great prices, and wide range of carrier and accessories options – all backed by our Money Back Guarantee –  it’s no wonder that at least one smartphone is purchased every 6 seconds on eBay.

Another important part the eBay marketplace are unlocked iPhones. Because many carriers don’t offer discounts on upgrades but do allow customers to bring their own devices, numerous consumers over the past two years have turned to eBay for the best deals on unlocked iphones.

eBay’s iPhone statistics paint a compelling, lucrative picture for affiliates -- especially since history proves previous generation iPhones and related accessories are hot commodities.

While Apple’s announcement is sure to whip consumer demand up to a feverish pitch, there’s no need for FOMO, as eBay saw the biggest peak in demand for accessories three to four weeks after the iPhone 7 announcement.

New iPhone release means new accessories (and a new revenue stream for you)

Keep in mind that many iPhone sales will not be commissionable, and in the case of the new release, your best bet is to link to those iPhones that are being sold consumer to consumer (vs. from a business seller).

Also, not everyone is going to love the new and very different iPhone X. From the high cost ($999.00 list price), to the limited availability, and to the loss of popular features like the home button, there will be plenty of consumers who want an upgrade from their current smartphone and will be just as excited about an iPhone 7. (Previous generation iPhones can be a great source of commissionable items for you to promote.)

In the weeks following the iPhone 7 release, approximately 630,000 accessories were sold per week on eBay, which amounted to nearly $7M per week in gross merchandise volume. Due to new features of the iPhone X, demand is expected to skyrocket for accessories, primarily for wireless items, such as AirPods, other Bluetooth headsets, and speakers.

And of course other accessories, from cases to docks, mounts, chargers, bundles, etc., offer you numerous opportunities to earn by sharing with your readers the best deals and smartest tech. Interest in smartwatches and related items should also increase with the announcement of the Apple Watch Series 3.

Get inspired by checking out the curated smartphones and accessories on eBay’s iPhone landing page.

Be smart about your smartphone promotions

eBay is a top online choice for all electronics, from early adopters who want exclusive, instant access to the hottest, most coveted new technology to those looking for great deals on pre-owned devices,and everyone in between. Here are some ways to take advantage of this awesome earnings opportunity:

  • Tailor your content to speak to the needs and desires of your audience. For example, if you write about luxury items, then promoting the newest smart accessories makes sense; for those pubs that speak to bargain shoppers, link to great deals on legacy electronics or iPhone accessories instead.

  • Leverage eBay’s promotions, media pushes and advertising around the launch. Click here to use the special EPN creatives we designed especially for the iPhone launch.

  • Look out for new items over time, as we’re incentivizing sellers with trending price guarantees* to help ensure an abundant, dynamic eBay marketplace.

  • Keep checking this blog and our EPN social media for more tips and insights about commissionable iPhone-related items, deals, and other special opportunities.

  • Check out what the eBay Newsroom has to say about this massive release in this article, which includes comparative data that shows how sellers make the MOST money by selling on eBay.

Let us know in the comments how you’re celebrating this auspicious Apple event – and if you have questions about commissionable items or any other aspects of leveraging the iPhone launch, let us know in the comments or email us anytime at AskEPN@ebay.com.

*Starting September 6, eBay sellers in the U.S. who list an eligible phone may even be guaranteed a trending price if their phone sells. If it sells for less, eBay will cover the difference with an eBay coupon plus a $20 eBay gift card. (Trending price based on similar items that recently sold or completed. Sale itself is not guaranteed.)  

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