2018 Holiday Shopping Highlights to Drive Traffic and Conversions


Holiday shopping is in full gear, and eBay is here to help your visitors get the best of the best when it comes to gift-giving. Keep reading to learn what’s at the top of everyone’s shopping list.

Trends: Whether it’s driving millions in sales or causing huge spikes in search, what’s happening on eBay reflects what’s happening in the world.

Here are links to 18 things that stood out in 2018. Start sharing these standout trends with your shoppers today.

1. The Looks: Cozy Coats, Bike Shorts

2. The Logos: Champion, Supreme

3. The Designer: Virgil Abloh

4. The Sneakers: Nike Air Max 1/97 Sean Wotherspoon  

5. The Player: LeBron James  

6. The Record Breakers: Tom Brady, Derek Jeter

7. The Comeback: Vinyl

8. The Tech: Connected Home, Electric Scooters   

9. The Décor: Yellow Hues, SMEG appliances  

10. The Game: Fortnite

11. The Franchise: Spider-Man and legend Stan Lee

12. The Collectible: Magic: The Gathering   

13. The Royals: Tiaras and Trench Coats

14. The Wedding: Meghan and Harry  

15. The Anniversaries: Harry Potter, Mickey Mouse

16. The Wellness Fix: Aromatherapy, Cannabidiol  

17. The Vehicles: RVs, Trucks and Luxury Rides: Mercedes-Benz, Porsche, and BMW

18. The Toys: Dinosaurs, L.O.L. Surprise!  

 Toys, Toys, and More Toys to Gift Kids of All Ages

If you want to offer your shoppers an unparalleled selection of in-demand holiday gifts, check out our Toytopia Toybook.

Need more? Take a peek at the top 50 gifts that’ll top your buyers’ holiday shopping lists, and we’ve listed some of the most popular ones below to make it even easier to get your promotions up and running fast.

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Newest, Coolest Toys as determined by eBay shoppers:

●      L.O.L. Glam Glitter Series Doll

●      Mickey Mouse Clubhouse Hot Diggity Dance & Play Mickey

●      LEGO Advent Calendars: Star Wars, City, and Friends

●      Hot Wheels Corkscrew Crash

●      Nerf Rival Prometheus MXVIII-20K

●      KumiKreator Friendship Bracelet Maker

●      Avengers Hero Inventor Kit

●      Chow Crown Game

●      Pokémon: Ball Plus, Let's Go, Pikachu! and Let's Go, Eevee!

●      Super Smash Bros. Ultimate (Official release date! 12/7/18)

●      PlayStation Classic (Official release date! 12/3/18) 

Don’t forget! Get up-to-minute data on what’s popular with eBay shoppers on our Trending Page.


MOST Popular, RIGHT NOW Hottest Everything Else:

●      H&Moschino

●      CozmO

●      Vintage Christmas Ornaments

●      Hatchimals Hatchibabies

●      Beanie Babies

●      Keto Diet

●      Fortnite Monopoly

●      Red Sox’s Steve Pearce

●      Barbie Dreamhouse

●      Converse X Brain Dead Chuck 70

●      Pomsies

●      Arcade 1Up

●      NASA Vans

Other Holiday Promotional Tips

Start promoting these on-trend gifts today. To learn more about how to make the most of the holiday selling season, check out the eBay Holiday 2018 Partner Playbook.

If you have any questions or comments, we’re here to help. Send any feedback or additional questions you may have to AskEPN@ebay.com.