4 Smart Ways to Optimize Your Website for Mobile Search

Welcome to the new mobile-first world where people use their smartphones 24/7, and Google has officially announced: mobile-indexing is king. In fact, did you know:

  • 80% of all shoppers make purchases from their smartphones
  • 62% of eBay purchases include a mobile touch point
  • $12.4B in eBay sales in Q1 2018 alone were completed via mobile.

It’s more crucial than ever before that your website is not just “mobile friendly,” but actually optimized for people who search from their cell phones, tablets and other mobile devices.  

1. See your mobile site through Google’s “eyes”
From ensuring that your site has a mobile-responsive design, to checking that search engines can crawl all of the JavaScript, CSS and image files for proper indexing -- do all you can to set your online business up for mobile search success. Your Google Search Console is chock full of free tools (like Fetch as Google, which shows you how Google renders pages from your website) that can help you find ways to improve and optimize your mobile site performance.

2. The faster, the better
Keep an eye out: According to Google, a speed update is coming in July 2018, making page speed a ranking factor for mobile searches. Of course how fast your site loads has always impacted your rankings, and as Google puts it, “speed equals revenue.”

Source: Google/SOASTA Research, 2017

Even a couple of seconds makes a huge difference in bounce rate. Start by testing your site’s mobile speed using Google’s free tool, and consider taking the following steps to help reduce your site’s bloat:

  • Compress your code by using a tool like Minify Code, which Quicksprout explains, “helps compress any code from its original size to the smallest size possible, without altering the code’s operations.”
  • Use fewer images.
  • For the pictures and graphics you do use, size them as small as possible without losing too much clarity. If you don’t have Photoshop, there are a number of free online image resizing tools you can use including TinyPNG and Kraken.io.
  • Always optimize your images with alt text and SEO-friendly titles.
  • Don’t use Flash, and if you do, consider getting rid of it.

There are many additional ways you can speed up your site’s load time and optimize performance -- and they all boil down to using more streamlined, lightweight assets and programming.

For more recommendations on what you can do to make your web pages load and run faster on all devices, check out another free tool from Google, PageSpeed Insights.

3. Consider rAMPing up your site
Related to improving your site speed, Google’s open-source Accelerated Mobile Page (AMP) project was created to get the web moving faster overall, one site at a time. It’s relatively simple to implement, and it could help give your site that speedy edge. While not a ranking factor – yet, anyway – AMP “ enables the creation of websites and ads that are consistently fast, beautiful and high-performing across devices and distribution platforms.” It’s also not too difficult to implement. For example, here are Yoast’s tips to set up a Wordpress site for AMP, and here’s Google’s advice on how to create a basic AMP page.

4. Deliver an excellent user experience
Remember, the bottom line when it comes to SEO is that you must delivervaluable, relevant content that makes it easy for readers to get solutions to their problems. To figure out what inventory may best meet their needs right now, read these quick tips on how to leverage eBay data.

The way you present it (i.e. in a format that’s easy to read, length appropriate, intuitively organized and easily searchable) is as important as the content itself. Structured data, used by eBay, makes it easier for buyers to find the merchandise that meets their search criteria, and quickly decide which products they want to purchase.

If you haven’t already, it’s time to get going on optimizing your site for mobile search. Meeting your buyers where they are -- wherever they are -- is the best way to help get your earnings moving in the right direction, too.

Recommended Resources:

From eBay:
What You Need to Know About Optimizing for Voice Search for Today’s Shoppers
Build Your Authority With Better SEO
The Art & Science of SEO for Affiliate Marketers

Additional Mobile Optimization Resources:
Google Webmaster Central blog:

Quicksprout: “How to Optimize Your Mobile Website for Google Searches”  
Search Engine Land: “Delivering optimized media-rich content for mobile
Yoast: “Mobile SEO: The Ultimate Guide